European Year of Youth

Gen-E is an official event of the European Year of Youth! #EuropeanYearOfYouth

Gen-E is a celebration of entrepreneurship and the achievements of European students, where thousands of young entrepreneurs, 15 years old onwards, will showcase their cutting–edge business ideas and will be competing for the titles of best Company and best Start-Up of the year.

This year, Gen-E 2022 final event is hosted in Tallinn by JA Estonia from 12 until 14 July 2022.

Who is joining us?


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Alar Karis

President of Estonia

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Roberta Metsola

President of the European Parliament

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Kaja Kallas

Prime Minister of Estonia

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Mariya Gabriel

EU Commissioner for Innovation, Research, Culture, Education and Youth

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Karl J. Paadam

Managing Partner of PwC Legal Central and Eastern Europe

Karl J. Paadam is the Managing Partner of PwC Legal Central and Eastern Europe and a member of PwC’s Global Legal Leadership team. Karl is also an alumnus of JA Estonia. In 2001 Karl’s company Valinor won the national company of the year competition and represented Estonia in the European finals.


Karl J. Paadam

Managing Partner of PwC Legal Central and Eastern Europe
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Sten Saar

CEO of Zego

Sten Saar is CEO of commercial motor insurance provider, Zego. He co-founded the company in 2016 after spotting a gap in the insurance market while working at Deliveroo. The problem was obvious: the cost and terms of annual insurance policies for self-employed drivers and riders was acting as a barrier to entry for many. So, Zego was born and launched a flexible pay-as-you-go insurance product specifically for this market.


Sten Saar

CEO of Zego
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Adam Warby

CEO Emeritus of Avanade & Chairman of JA Europe

Adam is Senior Advisor and Member of European Portfolio Management Committee at KKR & Co. Inc. and CEO Emeritus of Avanade, created in 2000 as a joint venture between Accenture and Microsoft to combine deep industry and business expertise with the leading enterprise software platform.


Adam Warby

CEO Emeritus of Avanade & Chairman of JA Europe
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Salvatore Nigro

CEO of JA Europe

Salvatore Nigro dedicates his energy and passion to preparing young people to succeed in a global economy. He specialises in multi-stakeholder partnerships, workforce development and entrepreneurship programmes. Salvatore joined JA Europe in 2020 after having spent twelve years at Education for Employment (EFE).


Salvatore Nigro

CEO of JA Europe

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Tuulike Tuulas

UniCredit Group Media Relations
Group Identity & Communication

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Kees Roks

Chief Audit Officer of Novartis

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Christiaan Kindermans, PMP

Member of the PMIEF Board of Directors

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Elvira Pignal

COO Continential Europe & Trustee of Bata Shoe Foundation

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Beverley Farrington

VP E&PS EMEA & Global FM Governance, Johnson &Johnson

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Hendrik Bourgeois

VP of European Government Affairs, Intel





Latest news


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June 22, 2022

22 June 2022 Can businesses thrive without social innovation? Since 2015, JA Europe and NN Group have been working together to empower young people with a wide range of work readiness and financial literacy skills while, at the same time, tackling societal challenges by using innovation and entrepreneurship. Yesterday, 35 students from 9 countries1 showcased […]

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June 17, 2022

The winner of the Novartis Digital Health Innovation Award is Diligens from JA Cyprus! CONGRATULATIONS!

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June 16, 2022

The winner team of the Johnson &Johnson Brilliant STEM Award is Tavolitá from JA Italy! CONGRATULATIONS!

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The European Commission’s support for the production of this website does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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