Booder’s ambition is to help trans-gender boys, alleviate dysphoria from their bodies, and improve their mental state.
Citi Foundation Client Focus Award & Criteria
The Citi Foundation Client Focus Award recognises the student company that excels at understanding and adapting to customer needs thus creating value for the customer.
1) Demonstrate that the mini-company has approached its business with the intention to create value for its clients and to build their trust by serving their interests responsibly.
2) Demonstrate the steps the mini-company has taken to understand the world of its clients.
3) Demonstrate that the mini-company has been able to anticipate and serve clients’ changing needs.
4) Demonstrate that the mini-company has improved clients’ experience through innovation.
Head of Communication
and Public Affairs
Senior Vice President, Community Development
Benjamin L. Henriksen
Partner & Liveshopping Specialist, Winner of the Gen-E Citi Foundation Client Focus Award 2021