BNY Mellon at the Gen-E 2022

At BNY Mellon, we’re committed to putting the Future First℠ by using our global reach, influence and resources not just to power success today, but to help safeguard the future. The BNY Mellon Future First℠ Award celebrates Gen-E mini-companies that are creating unique business solutions to a pressing environmental, social or governance (ESG) challenge throughout the JA Company Programme.

Award Criteria



The team have clearly defined a real-world ESG problem and its solution.
The problem/solution presents a compelling business opportunity.
The business solution is original and innovative
The business fulfils a customer need, has resonance and desirability.
The business significantly improves on an existing business solution that is not environmentally or socially sustainable.
The product or service addresses one or more of the UN’s sustainability goals
The team can evidence/measure the positive impact of their business solution


The team clearly identify a target market and the market potential of their product/service
The team can differentiate their product/service from competitors
A realistic and viable business model is presented which covers financial, marketing AND communication elements
The team can demonstrate scalability in both the geography and the scope of their solution


In addition to launching a sustainable service/product, the team demonstrate they are intent on building a sustainable organization (e.g. the organization has its own ESG standards such as being carbon neutral)
The team demonstrates their commitment to ALL stakeholders in their business: customers, as well as employees, shareholders and the communities where they live and work.
The team has the diversity of experience and expertise necessary to be successful
The team demonstrate resiliency, adaptability and learning
Measurable goals are in place for reducing their own environmental footprint, regenerating natural systems and/or creating positive social impact
Any ESG risk factors (e.g., waste, emissions, human rights, supply chain etc.) are addressed in their business plan


Pitch, deck and/or video is well structured and easy to understand
Pitch, deck and/or video is commercial and appealing
Pitch, deck and/or video effectively conveys their message
The team are responsive to questions and/or feedback from judges in the live pitch session

Jury Information

Christian Hull

Digital Lead

Beatriz Molina

Managing Director
Head of Global Network Oversight

Sandra Mollen

Global Head of Data Operations
Enterprise Data Management

Tiziana Chieca

Chief of Staff
CAO Office

Mariano Giralt Herrero

Branch Manager of The Bank of New York Mellon European Bank (Madrid)
Head of EMEA Digital
Banks, Broker Dealers & Insurance Client Solutions Lead – Asset Servicing & Digital