Criteria:

1. ESG INNOVATION AND VALUE CREATION (30%)

The team have clearly defined a real-world ESG problem and its solution.
The problem/solution presents a compelling business opportunity.
The business solution is original and innovative
The business fulfils a customer need, has resonance and desirability.
The business significantly improves on an existing business solution that is not environmentally or socially sustainable.
The product or service addresses one or more of the UN’s sustainability goals
The team can evidence/measure the positive impact of their business solution

2. MARKET AND COMPETITION (20%)

The team clearly identify a target market and the market potential of their product/service
The team can differentiate their product/service from competitors
A realistic and viable business model is presented which covers financial, marketing AND communication elements
The team can demonstrate scalability in both the geography and the scope of their solution

3. ORGANIZATIONAL SUSTAINABILITY / ENTERPRISE ESG (30%)

In addition to launching a sustainable service/product, the team demonstrate they are intent on building a sustainable organization (e.g. the organization has its own ESG standards such as being carbon neutral)
The team demonstrates their commitment to ALL stakeholders in their business: customers, as well as employees, shareholders and the communities where they live and work.
The team has the diversity of experience and expertise necessary to be successful
The team demonstrate resiliency, adaptability and learning
Measurable goals are in place for reducing their own environmental footprint, regenerating natural systems and/or creating positive social impact
Any ESG risk factors (e.g., waste, emissions, human rights, supply chain etc.) are addressed in their business plan

4. PERFORMANCE (20%)

Pitch, deck and/or video is well structured and easy to understand
Pitch, deck and/or video is commercial and appealing
Pitch, deck and/or video effectively conveys their message
The team are responsive to questions and/or feedback from judges in the live pitch session