Booder’s ambition is to help trans-gender boys, alleviate dysphoria from their bodies, and improve their mental state.

The Citi Foundation Client Focus Award recognises the student company that excels at understanding and adapting to customer needs thus creating value for the customer.

1) Demonstrate that the mini-company has approached its business with the intention to create value for its clients and to build their trust by serving their interests responsibly.
2) Demonstrate the steps the mini-company has taken to understand the world of its clients.
3) Demonstrate that the mini-company has been able to anticipate and serve clients’ changing needs.
4) Demonstrate that the mini-company has improved clients’ experience through innovation.